ASUS Zephyrus G16 (2026) Opens Much Higher in UK Pricing Than Last Year

The 2026 Zephyrus G16 appears in UK store listings with a starting price of GBP 3,199.99, while the 2025 model page shows GBP 2,099.99 as the starting point. The design and GPU tier are upgraded, but the entry price jump is large enough to change who should shortlist this laptop.

What Changed

The newest Zephyrus G16 generation is now listed in the UK at a much higher entry level than the prior generation.

A concrete comparison: the 2026 product page starts at GBP 3,199.99, while the 2025 page starts at GBP 2,099.99. That is about a 52% increase at the starting point.

Hardware also moved up in class, with newer CPU and GPU options and higher top-end memory configurations, so this is not a same-spec price match.

Why It Matters

The angle is not "new chips arrived." The real story is pricing pressure moving premium gaming laptops into a narrower buyer tier.

If you planned to buy in the old upper-mid range, this shift can push you toward discounted 2025 models or rival systems with similar real gaming performance per dollar.

There is also a limit to what we can confirm right now: these are early regional listing prices, and full street pricing, promotions, and stock depth are still uncertain.

Who should care: buyers in the UK and nearby markets who were waiting for 2026 thin gaming laptops, especially students, creators, or hybrid users trying to stay below a strict budget ceiling.

Practical Takeaway

If your budget is fixed, compare total cost now instead of waiting for launch hype. Check a discounted 2025 Zephyrus config against a 2026 config at the same real checkout price, then decide based on your actual workload, not only the newest GPU label.

If your workflow needs the newest platform features and you can absorb the price jump, wait for full retail availability and first thermal/battery reviews before ordering.

Editorial process: Prepared from an official product announcement and official UK product listings, then cross-checked with recent independent reporting and edited under Notebook Center standards.